How does our brand help others "Choose Love"?


You are thinking, what separates this brand from the other hundreds I see day to day. You want to know how we as a company differentiate ourselves. The answer is not as simple as walking in love, or great customer service. The answer is in our lifestyle.

When we started this company we knew that two things were prevalent, hate and darkness. 5 years ago we were in a time were hope was a hard conversation. Even successful customers and business owner's that I worked with during this time were still depleted of their positive expectation for the future. People will always be attracted to light, because it does two things, reveal and empowers. Last time you were in a dark room it was a bit difficult to move around wasn't it? That is because you aren't able to see anything clearly.

This is what the year felt like for us. That is why we built this brand. A message that you can choose love in everything you do, even when wearing apparel. What started as a unique play on a word to serve a new purpose became a movement for people. Those that wore our clothing or was a part of our community were able to share this message with the support of others members. Since we began clothing with the message of love has skyrocketed in mass numbers. Which means that being a light can influence others to shine bright in dark times.

We encourage you that even if you do not wear our apparel spread the message of love with your actions, not just words. But remember that our apparel does that for you if you choose to wear our items, if you decide to choose love.